I work as a copywriter. I have written ads – (tv/radio/online/print) for companies and organisations such as Diageo, BreastCheck, The Equality Authority, Lexus and Drinkaware. Design projects range from annual reports and websites to charity direct mail and promotional materials for food brands. Clients include: Women’s Aid, Science Gallery Dublin, Twitter, Danone, Detail, Hexibit Design, Red & Grey Design.

A few snippets…

With Hexibit, I worked on the #forgetthestigma awareness campaign for the Alzheimer Society of Ireland. This campaign features Helen and Kathy, who both have Alzheimer’s disease, and Sean Donal, who is a carer for his mother.

HelenI worked on Ashoka’s changing society for good with Red & Grey Design, who collaborated with Barbara Hoffman at

Here’s a taster.CHANGE5 If you want to see more, the entire campaign is up on this Ashoka site.

I was the copywriter on PIVOTDublin, the bid by Dublin City Council to become World Design Capital 2014. There were 52 applications and the Dublin bid made the shortlist. It went on to win the Institute of Designers of Ireland Outstanding Contribution to Design in Ireland Award.


I am a contributor to the book Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand by John Simmons, and have been shortlisted in the National Newspapers of Ireland Advertising Awards.




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