When grand isn’t good enough

The ever-persuasive Bob Gray from Red & Grey design asked me to work with them and illustrator Barbara Hoffman on an advertising campaign to highlight the work of Ashoka, an organisation that I had to admit to him I didn’t know much about. (Bob soon changed all that). The end results are now on a billboard near you. In Ireland we tell each other that everything is ‘grand’ over and over. But it’s not, and Ashoka is an organisation stuffed full of people who are determined to challenge ‘grand‘ and in doing so, make things better for everyone.